So why am I writing the already well known facts? Its because I realized one thing.

And it is, the more you get to know a person, the more darker truths and their struggles do we come to know off. Similarly, the same seems to be the case with companies. No I am not going to talk about the struggles of Alibaba or their dark sides.

My point is, this method can be used as a measurement to let ourselves know how much about the person or the company we know off.

The layers so far goes like this (totally lazily prepared) :

Outer (Awesome/Evil PR Images)

Middle (Operational Knowledge enough to know their survival pivots)

Inner (Management Decisions Knowledge enough to evaluate their ethics.)